Helps travelers manage their budgets, and enabling easy itinerary planning.

Role

UX Designer

Team

UX Designer, Graphic Designer, and Myself

Duration

3 mons

Rsearch

Budget is a priority when planning trips among young people.

Through surveys and interviews, we found that budget is a priority when planning trips young people. This group often seeks value-driven travel options that provide memorable experiences without overspending.

Design goal

Develop an intuitive travel planning app that helps budget-conscious users manage their travel budgets.

Budget Management

Enable users to easily set and track their travel budgets.

Personalized Recommendations

Offer tailored itineraries based on user interests and budget.

Flexible Planning

Allow users to adjust itineraries easily based on changing preferences or budget constraints.

Final design

Editing activities or transportation will showcase budget and transportation changes.

Customizes your plan to fit your travel style.

When zoom in on the map, the real time route will edit transportation details and get info on each activity.

The process

Brainstorming

Based on the research, we initiated brainstorming sessions to discover the ideal solution. AI + GPS are the best pair. For these 4 potential solutions, with a strategic focus on market trend and gaining a competitive edge, generative AI + GPS to be the most promising solution.

C

Competitive analysis

‍Seeking inspiration from current AI & GPS tech, I delved into competitive analysis, gleaning valuable lessons from our counterparts. Competitors collected user info with questionnaires, but we found shortcomings in addressing budget constraints. Some offered map integration for destination overviews and time estimation.

C

Design exploration

After initial sketch, I then start the design process,

Initial page

Using a prioritization matrix, we assessed summary recommendations and direct plan generation's pros and cons, focusing on user experience and prioritizing trip planning enjoyment and efficiency.

Most competitors provide a saved list feature for each generated plan, which is essential for user management. To enhance usability, our app displays up to five plans, adhering to the 'magic 7' rule for improved organization.

Activities costs display

I designed show costing for each activity, particularly for restaurants where cost estimation might be required. Additionally, a budget bar slider has been added to reflect the cost.

Edit itineraries

We designed one approach for changing transportation methods. Since estimating transportation time is also a concern, it's a priority to allow users more options to help them edit.

C

Usability testing

We asked 10 potential users to go through the entire plan generation process and identify any confusing or unclear points. Based on the user feedback, we prioritized to edit the necessary tasks which align with our.

Add car rental option for better time estimate

60% mentioned they usually rent a car while traveling. Including a car rental option will provide a more accurate estimate of their expenses and timing.

Change destination name display to small pop-up

95% users mentioned that the destination name shown on the map is unclear.

What I learned

Epilogue and reflection

I cooperated with three teammates who were from different academic backgrounds and wanted to change their future career path to UX/UI design. Since we have different backgrounds, so we saw problems from various perspectives to find the user's problems. And I have learned a lot from them.

I would conduct more round accessibility interviews better to understand our users' experience in the future. Overall, I learned a lot through this design process and really enjoyed the design journey this time.

Itinerary in Budget